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How VRM Helps CRM
CRM — Customer Relationship Management — is a huge business. According to this article, Forrester expected the CRM software market to hit $74 billion in 2007. This more modest Gartner report says the...
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VRM + CRM
We’ve reached the point where VRM and CRM developers are ready to talk. There is a lot of CRM-facing development going on in the VRM community. A number of both commercial and non-commercial projects...
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